Its not news that Saudi Customers are digital savvy, or that they have a higher than the global average number of people accessing the internet. What is news is that: 70% of Saudis have more than 1 connected device, Facebook & Twitter usage are in decline and more private peer-to-peer networks such as Snapchat have increased by 900%.
Whats more, The Saudi Customer is now also using their mobile first: for product research, watching videos, or searching for assistance with products. not only are saudis doing research about products and watching videos, they are also making purchases online. Online shopping has increased by 13.2 percent with an increase of 30 percent in online spending.
So what does all this means to your Customer Experience? How should you plan for you 2018 CX? This infographic gives the answer
Sources:
https://stateofpayments.payfort.com/en/reports/HkZHQsG-f
https://www.consumerbarometer.com
http://ijarcsse.com/Before_August_2017/docs/papers/Volume_7/5_May2017/SV7I5-0177.pdf
http://www.mideastmedia.org/survey/2017/interactive/social-media/who-use-the-following-social-media-platforms-facebook-whatsapp-twitter-instagram-snapchat-youtube-etc.html
https://www.thinkwithgoogle.com/
Source: IST Blogs
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